It's almost Thanksgiving, which means that many Americans are gearing up to gobble all of their holiday favorites. It's traditional to think of Thanksgiving as a time for excess and gorging on the harvest's bounty, but that outlook pays a price. According to Cooking Light, the Ad Council estimated that the equivalent of six million turkeys ended up wasted last year. That's an enormous amount of food in landfills and other waste management sides, and also a sad misuse of food.
So in partnership with Natural Resources Defense Council’s Save The Food campaign, the Ad Council has come up with a way to make a more accurate shopping trip for your big day, even considering everyone's second helping of mashed potatoes. Welcome the Guest-Imator.