There is a lot going on during the Super Bowl. Of course, there's a football game, and you're probably surrounded by a plethora of amazing plant-based game day snacks. But in case you missed the Super Bowl's wide range of electric car commercials, we've got you covered.
From Christopher Walken to a family of Vikings, there was so much creativity surrounding sustainable vehicles during 2024's big game. And not to mention, it certainly added some eco-friendly flair to the usually not-so-sustainable sporting event. Here's a look at the EV commercials that aired during the Super Bowl.
Kia: Perfect 10
In this heartwarming commercial from Kia, part of the Hyundai Motor Group, a young girl is fulfilling her figure skating dreams. Except, of course, someone is missing from the stands. The girl's father then drives his Kia EV9 into the woods, where the girl's grandfather is being assisted by a live-in nurse. He sets up speakers and lights using the electric vehicle battery so the girl can perform her figure skating routine on the pond outside her grandfather's house.
Volkswagen: An American Love Story
Returning to the Super Bowl for the first time since 2014, Volkswagen used its TV spot to highlight the debut of the Volkswagen Beetle, which appeared for the first time in vehicle markets in the 1940s. The TV spot highlights the company's past while also making strides towards an all-electric future.
BMW: Christopher Walken in "Talkin Like Walken" (featuring Usher)
Who doesn't love Oscar-winning actor Christopher Walken? In his BMW ad, Walken gets into a BMW i5, while a valet attempts an imitation of Walken's signature way of talking. Then, Walken goes to a drive-through, where the barista also imitates him. Next, Walken goes to the park, where actress Ashley Park compliments his dog...in a Christopher Walken voice.
Walken also encounters people trying out their imitations of him at the tailor, in the makeup department on set, and at a restaurant. At the restaurant, Walken runs into Usher, who is headlining the 2024 Super Bowl Halftime Show. Actor Chris Pine narrates the end of the ad, which says, "There is only one Christopher Walken, and only one ultimate driving machine."
Hyundai: Conquer the Weekend | Vikings | The All-New 2024 Santa Fe
Hyundai's commercial for the 2024 Santa Fe — which comes in hybrid and plug-in hybrid varieties — centers on a family of Vikings, enjoying an adventure-filled weekend. Well, at least the family thinks they're Vikings.
This article, originally published on Feb. 13, 2023, has been updated to reflect the 2024 Super Bowl ads.