Actress Nikki Reed has announced her partnership with Dell through her company Bayou With Love. Together, they're recycling gold scraps from Dell's old motherboards and turning them into a new line of jewelry, Engadget reports. The line includes 14- and 18-carat gold rings, earrings, and cufflinks.
Dell's website states that in the U.S., people throw out a collective $60 million in gold and silver when they don't recycle their phones or electronics. The metal is used in internal circuitry, and there's about 800 times more of it inside of a computer. Dell wants to "close the gold loop" for their products, and reduce waste. They already refurbish and sell old computers through a program with the Goodwill, but some computers can't be repaired. The scraps needed somewhere to go.
For her part, Reed says she was looking for high end jewelry that could be considered sustainable, and was having trouble finding a business with ethics she aligned with. She guessed that if she was having this issue, so were other people, and sees the new line as an opportunity to fill an interest that promotes sustainability.
TODAY IS THE DAY! I am THRILLED to share with all of you one of the most exciting collaborations I’ve been a part of. Over a year ago, @Dell approached me with the idea of making something beautiful from what is traditionally considered waste. Their environmental partners had developed a process for extracting gold from old computer motherboards in the U.S. that was 99% more environmentally friendly than mining gold from the earth. At the same time, I was working to launch @bayouwithlove out of a desire to create and support sustainable items that matched my lifestyle. Match made in heaven! Today we’re revealing The Circular Collection by @BayouwithLove and @Dell, a new 14-18 carat gold jewelry collection made in the US and sourced from gold recovered from Dell’s recycling programs. This is so exciting because we’re bringing together technology and sustainable fashion and bringing people closer to an issue that plagues all of us who use technology in our everyday lives. Demand for tech gadgets continues to climb YET only 12.5 percent of electronics are recycled. Valuable resources that can be recycled and upcycled are going to waste. Americans are throwing out phones containing over $60 MILLION in gold and/or silver EVERY YEAR!!! That’s crazy!!!! Our new collection is available at Bayouwithlove.com and to support responsible recycling and learn about Dell’s process for extracting gold and putting it back into their own products, visit dell.com/gold. #DellxBayouWithLove #CES2018 #Legacyofgood
The line features thin gold rings and opal studs, making an elegant and simple piece, and they start at $88. Not bad for gold with a purpose:
Today we’re thrilled to reveal The Circular Collection by Bayou With Love and @Dell, our new 14-18 carat gold jewelry collection. The jewelry is designed by Nikki Reed and made in Los Angeles from gold responsibly extracted from used technology recovered from Dell’s recycling programs. Many people don’t realize that only 12.5% of electronics are responsibly recycled globally. The rest end up in landfills. Those gadgets contain valuable resources that can be recycled and upcycled, and Dell and their partners have a process for extracting gold in the U.S. that is 99% more environmentally friendly than extracting from the earth. Not to mention the ethical benefits by avoiding the harsh labor conditions where gold is so often mined. We all should be thinking “circular” in our approach to design. It’s simply a better way exist and we are proving that. The Circular Collection represents a beautiful world in which materials are constantly reused and repurposed and we strive for zero waste. Join the movement. @Dell #Dell #CES2018 #sustainabledesign #legacyofgood
Everything at Bayou With Love, which Reed founded with Morgan Mogle, are made with sustainably sourced and recycled materials in the U.S. It was important to Dell to consider where their gold was going as well as where it came from. Mining for many materials is a complicated business, and often takes place in areas with lax regulations. Dell writes that they're committed to avoid companies that promote pollution through their mining practices, or that use child labor—and all too common practice in the gold industry.
The process for extracting the gold from old electronic materials is 99 percent less harmful to the environment than mining for new, and also avoids 41 times the amount of "social impact" as mining, meaning harmful effects on communities. Dell hopes to raise awareness of this issue through their partnership with Reed, and encourage people to recycling their electronics. At the moment, only about 15 percent of people across the globe do.
Even if you don't want one of Reed's designs, you can consider your own electronic waste management and find a place to recycle old phones and computers in your area. It's like giving a gift to the environment that won't fit in a tiny velvet box.
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