Paramore lead singer Hayley Williams is bringing vegan hair dyes to Sephora stores. The musician’s Good Dye Young beauty line arrived on Sephora.com last week, and is now available on both the U.S. and Canadian online shops.
Williams announced the launch on Twitter last Tuesday. Although Good Dye Young has offered cruelty-free haircare since 2016, this partnership is a first for the brand.
“Hair is one of the coolest and easiest tools that we have for self-expression,” Williams says on the GDY website.
“It’s your own personal megaphone and it’s attached to your head! Our purpose is to create an all-inclusive culture that inspires creativity and empowers everyone’s journey through self-discovery with a whole lot more fun so we can all dye happy.”
Williams founded Good Dye Young two years ago with her stylist and makeup artist Brian O’Connor. The pair focused on high-quality and natural ingredients like sunflower extract and bergamot essential oil, aiming to offer safe hair coloring options for all.
Sephora is carrying four Good Dye Young products: a semi-permanent hair dye, a temporary “hair makeup,” a lightening kit, and a set of mixing tools. No item costs more than $20, with the dyes maxing out at $18.
The semi-permanent hair dye comes in 10 colors, ranging from Narwhal Teal to PPL Eater Purple. Each one promises four to six weeks of color, but none of the harsh effects of peroxide or ammonia — two ingredients that are completely stripped from the formula. The dye is also devoid of parabens and phthalates.
The Poser Paste hair makeup is washable, so it only stays on your head until you rinse it out. It comes in eight bright colors and, just like the semi-permanent dye, contains no parabens, phthalates, or sulfates.
The lightening kit is designed to prep hair for dyeing. The included powder lightener and creme developer work together to minimize damage and open the cuticles on all hair types. Expect ingredients like aloe, keratin, rice flour, and amino acids.
Finally, the set of semi perm tools help customers mix “beautifully obnoxious colors” without staining their hands. The set contains two pairs of black gloves, a tinting brush, and a mixing bowl — with the GDY logo emblazoned on the side.
“We want people to have the chance to be creative with their look,” Williams told Allure in 2017. As the singer’s frequently fluorescent hair proves, there’s a million ways to color your locks — and GDY helps you do it with less damage to your scalp.