Every year, 1.3 million tons of clothes are discarded and replaced in the United Kingdom alone. One pair of designers found a way to reduce this waste by taking new approach to fashion. A few years ago, they learned about London Fire Brigade’s decommissioned hoses which were sent to landfill after a lifetime of saving people and homes.
The founders realized that instead of throwing away these retired materials, they could be upcycled and transformed into an alternative textile. Dedicated to this simple but innovative idea, Elvis & Kresse was created and has since helped keep out 165 tons of waste from landfills.
The company hopes to tackle the issue of fashion waste head on as it’s become an environmental concern worldwide. Due to quickly rotating offerings, fashion companies have started to put out new items at a neck breaking speed.
Their goal is to upcycle and create something that is durable and long lasting enough that it can stays in a consumer's possession long term. Committed to their sustainable principles, the company also offers to make repairs to their items as they begins to experience wear and tear from customer usage.