Stephanie Devine is a designer launching a line of "eco-underwear" that promises it's so clean, it could be "buried in the garden after use," according to Metro.uk. Devine's interest in her product comes from her interest in reducing waste and pollution, but also her experience of battling breast cancer. While going through treatment, Devine found it incredibly difficult to find a product that suited her needs. Hence her brand, The Very Good Bra.
“Since a breast cancer diagnosis 10 years ago, I’ve been obsessed with the idea of designing the perfect non-wired bra for women of all sizes and shapes,” Devine told Collective Hub.“I’ve always lived by the mantra, ‘buy less, buy better.' Statistics show that women on average own nine bras each, which are making their way into landfill. I knew I had to help in changing the way we manufacture and consume going forward.”
We’re excited that you’re excited! Please remember to click the link in our bio to go to the site and sign for updates. The Very Good Bra is designed so that you don’t have to choose between substance and style. It’s made in tencel from sustainably farmed eucalyptus trees, and tree rubber/organic cotton elastic, but whilst paying homage to tree hugging, it’s a premium, sexy and sophisticated piece of kit! More coming soon, until then, go hug a tree 🤗 🌳 . . . #wirefreewastefree #sustainablestyle #circulareconomy #cradletocradle #beyondgreen #ecofashion #girlpower #girlboss #organicbras #organic #unwiredbra #nonwiredbra #ecostyle #startuplife #zerowaste #comfortandstyle #lingerielover #livingwage #lingerielife #lovelingerie #wirefreebra #compostable #braswithoutwires #wirelessbra #buylessbuybetter #bondibeach #stephaniedevine #theverygoodbra #treehugger @eliselockwoodphoto
Get back to nature 🌸. Get back to tencel made from eucalyptus trees, 🌲 and elastic made from sustainable rubber plantations 🌱. Get back to basics and dress sustainably from the inside out when The Very Good Bra launches 1 April. We’ve come so far but we need you to help us fly 🦅 25 days and counting... . . . #wirefreewastefree #sustainablestyle #circulareconomy #cradletocradle #beyondgreen #ecofashion #girlpower #organicbras #organic #unwiredbra #nonwiredbra #ecostyle #startuplife #zerowaste #comfortandstyle #lingerielover #livingwage #lingerielife #lovelingerie #wirefreebra #compostable #braswithoutwires #wirelessbra #buylessbuybetter #theverygoodbra #treehugger #tencel #eucalyptus #pledgefortheplanet @eliselockwoodphoto
The Very Good Bra is launching a Kickstarter campaign in April. They're touting their innovation and the introduction of a special new fabric called Tencel. Tencel is made from eucalyptus, which is a far more efficient crop than cotton—it requires less water to grow and process. The fabric is then dyed to meet Global Organic Trading Standards; the bra also contains rubber for elasticity, which is all sourced from sustainable forests.
Calling all tree huggers 🌳🤗. We are just one month away from launching our zero-waste lingerie line. Thanks to all our new followers and all the bloggers and journalists out there who are ready to back us and help secure a future for the cleanest bra on the planet 🌎. Please keep sharing the love 💚 . . . @ethicalmadeeasy @leotielovely @simplylivandco @shift_style @thegreenfashionista @laraeinzig @selflessly_styled @sustainablychic @katyokane @kimgoeseko @sustainably_vegan @sophiehellyer @elsadj @rachelrutt_ @reggiebochat @thecuriousbutton @mochni_com @cookiecat.herine @stylemesustainable @golitterless @aintnoplanetb @allinasia @urban.granola @theconsciousedit @tommiemag @junkies_magazine @iamlaurawells @mrspress @amy_molloy @agreenbeautyinc and @eliselockwoodphoto for our beautiful shoot ❤️😘 #wirefreewastefree #sustainablestyle #circulareconomy #cradletocradle #beyondgreen #ecofashion #girlpower #organicbras #organic #unwiredbra #nonwiredbra #ecostyle #startuplife #zerowaste #comfortandstyle #lingerielover #livingwage #lingerielife #lovelingerie #wirefreebra #compostable #braswithoutwires #wirelessbra #buylessbuybetter #theverygoodbra #treehugger #tencel #eucalyptus #pledgefortheplanet #kickstarter
Devine's goal is to make the whole product entirely compostable. She says the most challenging part that is still being tweaked is the "hooks and eyes" of the bra. They've also been considering things like using zero-waste sewing thread, and label printing with organic, toxin-free inks.
"It’s been hard work to track it all down from Australia when the hub of this stuff is Europe and the US, but I have left no stone unturned. I have literally had to turn up at offices in remote parts of Europe to get people’s attention and show them I am serious,” said Devine. Despite her obsession with the details, Devine isn't necessarily advocating that everyone ditch their current wardrobe and go full "zero-waste" with every item they wear.
“But if we can incorporate good solid basics into our daily life, it’s a good start. We all need to be more aware and more conscious of what we buy and wear, and think twice before a quick fashion fix," she said. She also hopes to expand into a men's underwear line, too. No more excuses for wasteful basics.
Sweden's aggressive target of generating over 40 terawatt-hours of renewable energy by 2030 could be reached nearly a decade early. A massive amount of wind power projects could hit a snag in market value with subsidies, but SWEA could push to close those up by the end of the year.
It's challenging and laborious to detect this bacteria that decimates bee populations, so an apiary inspector trained a dog to do it. They're amazing.
New technologies means that instead of sucking power off the energy grid, buildings can feed back into it, powering other buildings and even cars.
A sixth-grader in Massachusetts has begun developing a robot that's able to detect microplastics in our ocean after wanting to make a difference at the Boston Harbor. Her ultimate goal is to create a way to also pick up trash and cut costs in the process.