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Source: Dyson/Facebook

This Vacuum Giant Plans To Premiere 3 Electric Cars In Near Future

By Desirée Kaplan

Sir James Dyson, the British founder and face of the Dyson Inc., is famous for creating sleek vacuum cleaners, blow dryers, and fans without blades. Now, the multibillionaire is setting his sights on the competitive world of electric car manufacturing.  

Rumors of this new project first started circulating during Spring 2016 when a report indicated that Dyson received a government grant to finance research into battery technology. Dyson confirmed the rumors last year and announced that the company was working to release their first electric vehicle in 2020. It turns out the company has dedicated about 400 engineers to work on Dyson’s new electric car line. Last week, the founder shared new details to about the ambitious project. 

So far, Dyson’s plan seems similar to Tesla’s initial approach. The company plans to first release a limited amount of high-end electric cars. Dyson may only release about 10,000 or fewer cars in this round. This approach would allow them to get the supply chain in order, fund development for more affordable electric cars, and get a feel for the market.