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Source: Jessica Alba / Facebook

Jessica Alba Gets Real About How She Makes 'The Honest Company' Thrive

By Desirée Kaplan

While most stars make headlines because of the clothes they’re wearing or who they’re datings, others use their platform to shift into entrepreneurial pursuits. Jessica Alba is one such celebrity turned businesswoman. The box office movie star launched her business, The Honest Company in 2011 with a range of non-toxic beauty and baby products.

While the company’s sales soared early on, it also took major public hits and had to defend its clean brand image. At a recent Wall Street Journal event, Alba discussed the struggles of startup life, the setbacks her company has undergone and how she sees the success behind it all.