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Source: Courtesy of Whole Foods

Whole Foods Is Lowering Prices Across the Store, and Introducing New Deals for Amazon Prime Members

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Whole Foods has a reputation of being a bit overpriced — but the grocery giant is looking to change that. This week, Whole Foods announced that it will be slashing prices in various areas of the store, as well as instituting additional benefits for Amazon Prime members.

As explained in a press release on Whole Foods' website, beginning Wednesday, April 3, customers will notice a slew of lower prices across Whole Foods stores, with a focus on the fresh produce section. A lot of in-season produce will experience price decreases, which makes sense, since it likely had a shorter commute from the farm to the store. Whole Foods says newly priced items will cost about 20 percent less than they did previously.