Amazon bought Whole Foods last June for $13.7 billion and the deal closed in August. While some customers may personally feel like they also spend billions at Whole Foods, Amazon promised to bring down the high prices of the popular grocery chain. Amazon’s new service, called Prime Now, hopes to deliver on that promise while delivering organic produce from Whole Foods.
So how does the new service work? Amazon Prime members will be able to use Prime Now to purchase a wide range of items including organic produce, meat, seafood, dairy, and baked goods. Customers will also be able to “add to cart” things like Whole Foods 365 products, flowers, and alcohol. The delivery service is available from 8 a.m. to 10 p.m. which customers can access online or through an app on their smartphone.