Amazon bought Whole Foods last June for $13.7 billion and the deal closed in August. While some customers may personally feel like they also spend billions at Whole Foods, Amazon promised to bring down the high prices of the popular grocery chain. Amazon’s new service, called Prime Now, hopes to deliver on that promise while delivering organic produce from Whole Foods.
So how does the new service work? Amazon Prime members will be able to use Prime Now to purchase a wide range of items including organic produce, meat, seafood, dairy, and baked goods. Customers will also be able to “add to cart” things like Whole Foods 365 products, flowers, and alcohol. The delivery service is available from 8 a.m. to 10 p.m. which customers can access online or through an app on their smartphone.
Amazon has always prided itself on fast delivery options and made sure to incorporate that perk into Prime Now. Prime members will have whatever their hearts desire free of delivery charges within two hours of placing their orders.
Not fast enough? Prime Now can get deliveries to customers in sixty minutes for an additional $7.99. To use either two-hour or one-hour shipping options, the order minimum will have to hit at least $35.
Co-founder and CEO, John Mackey recently said in a press release, “We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites. Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
As exciting as it sounds for people who dread lugging home groceries every week, there is one catch: Prime Now is only currently available to neighborhoods in Austin, Cincinnati, Dallas, and Virginia Beach. While Amazon tests out these markets first, they plan to expand the program across the United States throughout this year.