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Jane Goodall On the Power of "Reaching People's Hearts" as Climate Activism

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Jane Goodall is a legend in the science community thanks to decades of her groundbreaking work with chimpanzees. But in recent years, the famous primatologist has shifted her focus to environmental activism. And in her time advocating for the planet, she discovered a pretty powerful yet simple technique for reaching people's hearts and making real progress.

"I’m traveling around the world now, no longer studying chimpanzees, and trying to tell people what’s happening in the world, the mess that we’ve made and the fact that unless we all get together to help the environment we all share, then it may be too late," Goodall told author KK Ottesen in her new book Activist: Portraits of Courage, per an excerpt published by The Washington Post. "The window of time is closing. And it’s not enough just to wave placards and say, 'Climate change!' The point is to take actual action. To do your bit."