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Why You Should Consider Ethical and Sustainable Diamonds

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A sparkler on your ring finger might be pretty, but it’s fairly possible that it was acquired by slave labor, underpaid workers, and in unsafe, life-threatening conditions. If your diamond wasn’t sustainably sourced, then chances are it is doing more harm than good.

The truth about diamond engagement rings is that there is no tradition behind the popularized concept. In fact, perpetuating the idea of diamond engagement rings was actually a marketing scheme by De Beers Group, an international corporation specializing in diamond exploration, mining, retail, raining, and manufacturing. The marketing team at De Beers popularized the diamond engagement ring in the 20th century, a time when De Beers controlled 90 percent of the diamond market.