More large chain brands are realizing what they can do to help the environment with changes in their production line, and most have recognized that the biggest scourge is plastic. Yet another company is pledging to reduce and then eliminate plastics from products, signaling a future where this is becoming the norm.
Iceland Foods is a U.K.-based grocery store that specializes in frozen foods. The Guardian reports that the store has pledged to go plastic-free by 2023, which has a great ring to it. The company made the move after polling consumers. Of the 5,000 customers interviewed, 80 percent said they'd support the move to get rid of plastic in packaging.
Richard Walker, Iceland Food's managing director, believes it's the responsibility of the product producers to reduce plastic.
"The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival," he told The Guardian. "The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.”