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Source: Everlane

Everlane To Release Sustainable Denim Just In Time For Fall Fashion

By Tessa Love

The fashion industry is not known for being particularly environmentally friendly. In fact, aside from oil, it's the second dirtiest industry in the world, taking into account the pesticides used in cotton farming, the toxic dyes used in manufacturing, the waste discarded clothing creates as well as the huge amount of natural resources used in extraction, farming, harvesting, processing, manufacturing and shipping. For example, it can take up to 650 gallons of water to create just one cotton T-shirt, and manufacturing synthetic fibers causes pollution. 

Within the fashion industry, denim is the most unsustainable garment to manufacture. Not only does a single pair of jeans take nearly 2700 gallons of water to produce, but the manufacturing process heavily pollutes the water. In most factories, most of the untreated waste water full of dyes and chemicals goes right back into rivers and the ocean. 

In the Chinese cities of Xintang and Gurao, which manufacture a large portion of the world's denim, Greenpeace found five heavy metals (cadmium, chromium, mercury, lead and copper) in 17 out of 21 water and sediment samples, and people on the region have died from chemical poisoning. 

With this backdrop, the San Francisco-based "radically transparent," sustainable fashion manufacturer and retailer Everlane has stayed out of the denim game – until now. On Sept. 7, Everlane will release its first line of jeans, the initial step in their quest to produce the world's most sustainable denim.