Every year, factories generate endless pieces of clothing around the world. As fast fashion becomes the new norm, it seems like consumer buying habits will become increasingly more difficult to change as people grow conditioned to want new clothes continually.
Rent the Runway (RTR) has become a well-known fashion website in the United States which has indirectly offered a solution to the overwhelming production of clothing. The New York based company allows users to rent clothes instead of buying new trendy pieces. While RTR’s initially became known for their designer clothing rental services, many people don’t realize is that their model has evolved to help decrease fast fashion waste.