It can sometimes be tricky to find women's shoes that are stylish, comfortable and eco-friendly. Rothy's founders, Roth Martin and Stephen Hawthornthwaite, saw the need for a practical but beautiful women’s shoe and came together to make it happen. The result was a line of sleek women's shoes that feel as comfortable as sneakers but are versatile enough for any look. In their efforts to make the perfect shoe, the founders discovered that 85 percent of the 12 billion shoes produced each year find their way to landfills. Disturbed by the amount of waste in the footwear industry, the founders focused on using only sustainable materials through an eco-friendly manufacturing process.
The material chosen for these chic shoes may surprise a lot of people. The company uses yarn fiber made from post-consumer plastic water bottles. Having saved 8000,000 bottles from landfill already, these shoes are taking steps to minimize the 40 billion plastic bottles that settle in landfills each year. While most people might not associate soft shoes with plastic bottles, the fibers used are specially knit to feel silky and soft while maintaining durability and structure. In an effort to also use biodegradable materials, the sole of the shoes are made from recycled carbon free rubber. A pair of these latex free shoes weighs in at a light 9 ounces and are 100 percent vegan.