Purple Carrot — the leading plant-based meal prep kit — is making it a little easier for vegans to prepare fresh food and meals around the clock: They’re rolling out breakfast and lunch options as part of their menu in 2019.
The company exclusively broke the news to Fast Company, with Purple Carrot’s founder and CEO Andy Levitt explaining that the demand for vegan dinners made it clear that people sought healthy, home-prepared options for other meals as well.
“Our subscribers have relied on us to for the past four years to provide them with healthy, convenient, delicious plant-based meals for dinner,” Levitt said to Fast Company. “Over the past six to 12 months, we’ve been hearing more and more requests to expand our offerings to address other day parts to give people more ways to eat plant-based foods through the day.”
In addition to its regular dinner offerings, subscribers can opt in for “extras” such as the lunch and breakfast options now offered in the dinner-prep box.
While veganism has proven to be a worthwhile business venture for Purple Carrot, who has seen a 330 percent growth between 2016 and 2018 (with plans to double their reach in 2019), it’s also a healthy decision for both consumers’ health and the planet.
Cooking Light reports the American Journal of Clinical Nutrition found vegans tend to have lower body weights, lower blood pressure, and lower cholesterol; they also found that people following a plant-based diet tended to consume more fiber, folate, vitamin C, vitamin E, potassium, and magnesium and less saturated fat.
It has also been well documented that consuming meat has had major effects on our planet, with researchers suggesting that the single best thing that can be done to reduce your carbon footprint is cut meat and dairy from your diet.