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This Plant-Based Pork Alternative Is Officially Hitting Hong Kong

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A new vegan startup, Right Treat, has an important goal. They want to cut back on pork consumption in China. Their first product is “Omnipork,” a new meat that provides the same flavor of traditional pork, but is much more sustainable. It follows other meatless products like Beyond Meat and Impossible Foods, who are both on the rise.

It’s estimated that China will eat roughly 56 million tons of it alone, though there is a push to phase out this much consumption. Back in 2016, the government wanted to cut China’s meat consumption in half to lower greenhouse gas emissions and developing health problems.