M&M's Promotes Wind Power And Renewable Energy In Sweet Ad Campaign
This new wind energy campaign is very sweet, and is sure to reach a large consumer base, given the huge market for M&Ms the company already engages with.
Updated May 24 2019, 12:18 a.m. ET
Mars chocolate has a huge reach when it comes to consumers, because so many of your favorite tasty treats are produced by the company—Twix, Snickers, and of course, M&M's. M&M's in particular have a brand people are familiar with, because of their fun, cartoony mascots. Just ahead of Climate Week, Red and Yellow are being put to good use with the candy's new renewable energy campaign, called "Fans of Wind." They're made of chocolate, love wind energy, and even make some pretty good puns.
Fast Company reports that the brand is doing more than making an eye-catching ad. The company wants to promote the use of wind energy amongst other eco-friendly producers, but they've also invested a significant amount of their own money in renewable energy farms. They currently own two, one in Scotland and one in Texas, which combined produce enough energy to power 70,300 households in the United States. They have pledged to add more to nine other countries where they have production by 2018, cutting their greenhouse gas emissions by a projected 27 percent by 2025, with a hopeful outcome of 67 percent by 2050.
On their website announcing the campaign, they're encouraging consumers to figure out their own carbon footprint using a carbon calculator, and attempting to educate people on the potential in wind energy for making a healthier, happier planet for all.
President of Mars Wrigley Confectionery U.S., Berta de Pablos-Barbier, told reporter Jeff Beer that the new campaign is about connecting people to their own ability to make a difference.
“We are making clear our commitment to sustainable energy,” Pablos-Barbier said. “We are leveraging our unique position as one of the world’s largest privately held, family-owned businesses, plus the power of our iconic brands like M&M’s, to do good for our consumers and for the planet.
“Given the increasing urgency around climate change, it’s an issue everyone, even Red and Yellow, needs to get behind,” he continued. “We believe the more consumers engage in dialogue about addressing climate change, renewable energy, and a healthy planet, the more the world will change.”
After all, the longer the planet is around, the longer we have to enjoy dessert.
