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Coca-Cola Is Looking For Someone To Solve Their Sugar Problem For $1 Million

By Aimee Lutkin

Coca-Cola is facing an issue that most soda companies are facing: People understand better that sugar may be bad for their health, so they're drinking less of it every year. In fact, Quartz reports that Coca-Cola is trying to come up with a solution to their sweetener problem by appealing to the general public. They've launched a contest looking for the inventor of the next sugar replacement. This means that now is definitely the time to look through your cupboard for ideas, but it's worth noting that their press release includes some very specific rules about what they're seeking.