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How 'Closed Loop' Helps Companies Invest In A Sustainable Future

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Americans toss out $11.4 billion worth of recyclable containers and packaging annually. To try to find a solution, in 2014 Rob Kaplan and Ron Gonen cofounded Closed Loop Partners, a $100 million dollar fund that invests in sustainable consumer goods and recycling technology. "Recycling has been stagnant for the last five to ten years in the U.S.," Kaplan told Fortune in an interview. 

The company hopes to create a positive impact in many ways such as diverting more than 20 million cumulative tons of waste from landfills and improving recycling for more than 18 million households. Kaplan explains, “We are very excited about the potential for a circular economy…which is why we decided to expand the platform to look at other waste streams like food and organics, as well as electronics and apparel.” Closed Loop helps develop the circular economy by offering loans in three different ways: funds, ventures, and foundation.