How One Snowboard Company Is Saving Forests In The U.S.
4 months ago

The United States has 193 million acres of National Forests which are managed by the U.S. Forest Service. These lands offer clean water for one-third of people in the U.S. and are home to thousands of species. They’re also a financial asset. The National Forests bring in nearly $14 billion to the U.S. economy every year thanks to the 170 million visitors that enjoy it annually. 

As valuable as they are, local forests are not immune to ongoing issues. With so much land to maintain, the Forest Service often has to fight an uphill battle against forest wildfires and restoration challenges. Funding from the government is often too low to allow the organization to properly maintain the vast areas of land. In response to this issue, Weston Snowboards has taken it upon themselves to find a solution. 

To help aid the forests, Weston has brought together a coalition of brands connected to the outdoors to launch the Freedom of the Forest campaign. Some of the brands include Big Agnes, Black Diamond, Breckenridge Distillery, Crazy Mountain, Grass Sticks, Phunkshun, Rocky Mountain Underground, Thule, Vans and Zeal Optics.  

Weston’s main partner, is National Forest Foundation, a nonprofit partner of the U.S. Forest Service that was charted by Congress in 1993. The National Forest Foundation works with the organization to promote the ongoing health of the forests. The team plans to promote the Freedom of the Forest campaign on a tour through major ski towns. Some of the locations will include Winter Park, Aspen, Steamboat, Jackson Hole and Lake Tahoe.  

At each location, the group will host fundraiser parties and courses to encourage the communities to support the National Forests. They will also have activities like movie screenings, speakers, and raffles to raise money for the campaign. Apart from spreading awareness through events, Weston will contribute additional funds to the National Forest Foundation by donating 10 percent of their sales from custom Freedom of the Forest split boards. 

Weston’s commitment to the forests stems from their close ties to the American backcountry. The company has a history of supporting groups that align with their passion for the outdoors and has also worked with organizations like the Colorado Avalanche Information Center (CAIC) as well as the American Institute for Avalanche Research and Education (AIARE). Keeping with their eco-conscious ethos, Weston opts for recycled materials and more sustainable fibers like bamboo

Visit National Forest Foundation's page to check out upcoming stops on the tour.

CommunityEverything You Need To Know About Organic Sunscreen Before Hitting The Beach

With the summer fast approaching, plans for sunny beach days and long hiking trips are not far away. Before grabbing your next sunscreen off the shelf, read on to learn how to choose the best type of sunscreen while avoiding the sun’s harmful UV rays.

By Desiree Kaplan
3 days ago
FoodThis Detroit Non-Profit Created A Shipping Container Farm To Feed Their Community

The automaker has partnered with a local charity to grow year-round produce and teach children about farming.

By Nicole Caldwell
1 week ago
NewsAnnouncing The Winners Of Our #WorkGreen Challenge

And the winners are...

By Green Matters
2 weeks ago
FoodGrubTubs Turns Restaurant Waste Into Nutrient-Dense Animal Feed

A Q&A with GrubTubs founder Robert Olivier, who uses food waste from restaurants to help family farmers create nutrient-dense animal feed.

By Nicole Caldwell
4 weeks ago
Stay Green
Sign up for our newsletter