If you're in the United Kingdom and in the mood to explore a theme park, you're likely already familiar with the Merlin group. They operate 30 theme parks around the U.K., including popular picks like Legoland, Alton Towers, and Chessington World of Adventures. Their latest attraction? Allowing visitors to receive up to 50 percent off the price of admission in exchange for recycling their plastic bottles, as reported by The Guardian.
This is part of a new trial, starting July 25, which will be live until October 19. They're teaming up with Coca-Cola to allow people to recycle their used plastic bottles (500ml) in what appear to be "reverse" vending machines located in the entrances of the parks.
Researched conducted by YouGov on behalf of Coca-Cola showed that in Great Britain, 64 percent of people would recycle more if they were immediately rewarded for their actions. So logic follows that if you're excited to check out a theme park, bringing along some used plastic bottles in exchange for a discount is a pretty instant perk.