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Cooking Sustainably: How to Cook More Zero-Waste With Ugly Produce


Cooking “ugly” might just be the key to cooking sustainably! We’re talking about ugly produce or “imperfect” produce, of course.

In recent years, there’s been a trend of cost-conscious and eco-conscious shoppers showing interest in buying discounted fruits and vegetables that aren’t exactly visually appealing. Imperfect or ugly produce refers to fruits and veggies that aren’t the conventional shape or color. You know, a tomato that’s not a perfect circle or a carrot that kind of resembles conjoined twins. This produce is then sold at a discount — sometimes for 30 percent to 50 percent of the standard price. With 6 million pounds of fresh produce going to waste yearly, simply because it’s not “cute,” selling discounted “ugly” produce is a no-brainer.