McDonald's might be known for their famous yellow arches but the new flagship store shows the brand's commitment to going green. The Big Mac behemoth opened a new 19,000-square-foot restaurant in Chicago that looks more like an Apple store than a fast food restaurant. That's because McDonald's is getting a modern makeover that reinforces the company's recent eco-friendly initiatives.
"We are proud to open the doors to this flagship restaurant, which symbolizes how we are building a better McDonald's for our customers and the communities where they live," McDonald's President and CEO Steve Easterbrook said in a released statement.
Out of its 14,000 restaurants, McDonald's has transformed 5,000 into "experience of the future" restaurants. Though not every McDonald's restaurant will be transformed like the one in Chicago enclosed by 27-foot windows and trees throughout the space, it's a blueprint of how the fast food company wants to make its roughly 14,000 U.S. locations into a “experience of the future” model. What does the experience of the future look like when it comes to fast food? For McDonalds, they want the experience to overall be a little more eco-friendly than the current model.