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Source: Facebook / Lacoste

Lacoste Changes Signature Shirt Icon To Raise Awareness For Endangered Species

By Desirée Kaplan

Lacoste’s famous crocodile has been on the company’s polo shirts for 80 years. Until now. The fashion company has removed its iconic crocodile logo from its polos and filled the position with a few rare animals that could benefit from the shared spotlight. To highlight the threat of extinction, Lacoste has created a limited edition set of polos that will replace the logo above the left breast of their shirts with images of 10 endangered species.

The brand teamed up with the International Union for Conservation of Nature (IUCN) to discuss thousands of animals on their threatened and endangered list. This partnership is the first time the brand allowed the little green logo to change and showcase another animal. The company’s signature mascot was originally created as a nod to the company’s founder René Lacoste. As a French tennis champion, he earned the nickname “crocodile” on the court for his tenacious playing style back in 1927.