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Source: Twitter

Michelob Ultra Goes Green With Beer Made From Organic Grains

By Brian Spaen

Michelob Ultra has been tailor-made for beer drinkers that are health conscious, or just want a drink that sits a little lighter. They’ve aimed their marketing toward millennials and sports athletes who are decidedly conscious about what they put into their bodies. Ultimately, it’s made for some very loyal customers. In an effort to become sustainable, they’ve released a new “Pure Gold” edition made with organic grains.

The Michelob Ultra brand, owned by Anheuser Busch, was created back in 2002 and promoted beer that was less filling. “Pure Gold” is an organic version that doesn’t have any artificial coloring or flavor and each bottle has 85 calories, 10 less than the standard. Its 2.5 grams of total carbohydrates remains the same.

Packaging is also environmentally conscious, and it’s received a stamp of approval from the Sustainable Forestry Initiative. According to the press release, their certification is a way to “promote sustainable forest management, including measures to protect water, quality, biodiversity, wild habitat, [and] species at risk.”