Red Lobster is joining other major food companies that are becoming more sustainable by launching a new Seafood with Standards program. Their focus will be on bringing in seafood exclusively from trusted sources that use fair practices in the fishing industry. They’ll also follow guidelines on catch limits to protect fish populations and at-risk species.
The seafood restaurant chain opened up the movement with a commercial during Super Bowl LII on Sunday night. Three main keywords highlight the new program: traceable, sustainable, and responsible. They establish deep relationships with fisheries that have a long, highly-established reputation.
Inspectors will be working directly with the suppliers to see how sustainable they’re operating. This includes gaining certification from various programs like the Global Sustainable Seafood Initiative and Best Aquaculture Practices.