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Source: IKEA

IKEA Has Sold 1 Million Veggie Hot Dogs In Two Months

By Koty Neelis

Known for its ready-to-assemble furniture and budget-friendly cafe, Swedish furniture company Ikea began offering a veggie hotdog on their menu a couple months ago in an effort to reduce its carbon emissions. The eco-friendly decision already paid off: The company reports its already sold 1 million of the plant-based hot dog.

Made from a blend of kale, red lentils, carrots, and ginger, the hot dog contains no meat at all. Ikea claims its new veggie alternative has approximately seven times less Co2 emissions/kg than its standard version. The carbon footprint of the hot dog made from meat is 6.38 kgCO2eq/kg, while the veggie hot dog has a carbon footprint of 1.02 kgCO2eq/kg. 

The company owns and operates 423 stores in 52 markets, including over 240 stores in Europe and 56 stores in North America. The Ikea hot dog was first launched in 1981 and more than 100 million hot dogs sell every year, according to the company's website. The veggie dog debuted across Europe in August and finally hit stores in the U.S. in late September.