When you think of the food scene in Ohio, Pennsylvania, California, Georgia, and Texas, "vegan" might not be the first word that comes to mind. In fact, many of these states are often stereotyped for their traditional "American" fare. Think: meaty burgers, wings, lots of cheese, and potatoes. But diners in these states now have a unique opportunity: They get to try the famous bleeding, vegan Impossible Burger. Where? At select locations of a little restaurant known as The Cheesecake Factory.
The Impossible Burger's availability at a popular chain is a big deal. First, The Cheesecake Factory (and chains like it) make food accessible to populations who wouldn't otherwise get to try it. It's also a way to make plant-based food more familiar; you can try some of your partner's vegan burger, for example, or split a meat-free protein as an appetizer. Going to a chain restaurant where you already feel comfortable and trust the food makes it easier to take the plunge and try something new.