Browsers may block some cookies by default. Click accept to allow advertising partners to use cookies and serve more relevant ads. Visit our privacy policy page for more information.
30087756_189649488492393_3196715072894271488_n-1523565832888.jpg
Source: impossible_foods/instagram

White Castle Is Now Offering Vegan Sliders With 'Bleeding' Meat

By

A company called Impossible Foods has been working on a very special vegan burger for some time, and their recipe is entering the mainstream. That's because it has achieved the impossible—they make vegan meat that "bleeds." The juicy meat replacement is plant-based, but designed to have the same smell, consistency, and juiciness as a burger made from ground beef. And the company really thinks they've come close to creating a food that could overtake meat in the burger department, according to their CEO, Pat Brown.

"We’re after 100% of the market, not a niche of people avoiding meat or being health conscious," Brown told The Guardian. "To capture the whole market you have to deliver whatever it is that consumers value from that category of product. People have been making veggie burgers forever but not trying to make something that replicates the crave-able experience that meat lovers enjoy."