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Ben & Jerry's Is Campaigning For Wind Energy In The UK With Special Flavors

By Aimee Lutkin

Ben & Jerry’s is on a campaign to support onshore wind farms in the UK, which have faced staunch opposition from many government ministers.

The Guardian reports that from now on, the franchise will celebrate "windy Wednesdays" by  renaming some of their classic flavors as Strawberry Breeze-cake and Cherry Gale-cia, then selling them at half price.

Unilever currently owns the Ben & Jerry's brand, and the firm has worked frequently on environmental issues around climate change.