A charitable grant from the Ford Motor Co. has made possible a "mobile farm" partnership between the automaker and a Detroit charity that promises to educate children on healthy eating, provide food for the hungry, and teach people to be more self-sufficient by growing their own food.
Two essential (if unlikely) pieces required to make this project happen? A 40-foot-long shipping container and an F-150 pickup truck.
The collaboration answers a call to build a “Better World.”
The Bill Ford Better World Challenge distributes up to $500,000 a year to innovative programs that serve communities, from health and safety initiatives to education. Half of the money awarded each year comes from the Ford Motor Company Fund (the charitable arm of Ford), and half comes from Bill Ford personally.
"Our work can be divided into three broad areas," said Todd Nissen, director of communications for Ford Motor Company Fund, in an interview with Green Matters. "Basic needs, economic advancement, and quality of life. We believe it’s important to address all three categories in order for people to move up the social mobility ladder. We group hunger and food insecurity as basic needs. If people are food insecure, they are not able to do well at school or reach their full economic potential."