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Source: Mike Mozart

How Overcoming The 'Pringles Factor' Helps Companies Go Green

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Most companies would love to have their brands become part of everyday language as a common noun. We know exactly what people are talking about if they ask for a Kleenex or a Band-Aid. But Pringles may not be so pleased with its new, colloquial adaptation. The chip company is such a bad environmental offender, it’s become a noun in the lexicon of polluters. “The Pringles factor” is a new phrase referring to packaging comprised of so many different materials as to render the item unrecyclable. Whether that’s a coffee cup lid, crisp packet, food wrapper, shampoo sachet, or a even straw, there’s a common, blanket term now. 

“What idiot designed this in terms of recyclability?” Simon Ellin, chief executive of the Recycling Association, asked of Pringles canisters during a BBC interview. “We’ve got a cardboard tube, a metal bottom, a plastic lid. The Pringles factor—right at the design stage, we’ve got to get that right. What we’re putting in our recycling bins has got to be recyclable. We’ve got to get away from the Pringles factor.”