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Source: Brian Carter/San Antonio Zoo

This Zoo Wants To Save Geoffrey The Toys ‘R Us Giraffe For A Conservation Campaign

By Kristin Hunt

Late last month, Toys ‘R Us shuttered its stores nationwide, taking countless Legos and Barbies with it. But there’s one item poised for rescue as the toy chain settles its bankruptcy case: Geoffrey the Giraffe.

The San Antonio Zoo is hoping to acquire Geoffrey, the long-running Toys ‘R Us mascot, to educate the public about real-life giraffes and rally for their conservation. “The idea would be to show kids that giraffes could go extinct, because Geoffrey almost did,” explains Jennifer Pue, marketing manager at the San Antonio Zoo.

The zoo released a video announcing its official bid to save Geoffrey on June 28. It features a staffer named Brittany and the zoo’s own giraffes, who casually munch on grass in the background. “For over 50 years, Geoffrey the Giraffe has brought smiles to kids faces,” Brittany says. “Here at the San Antonio Zoo, we are passionate about securing a future for wildlife, and we’d like to secure a future for Geoffrey.”