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Source: Pexels

How The Oscars Just Became More Sustainable

By Tessa Love

As we all wait patiently for the red carpet to roll out this weekend, the glitterati are already gathering at dozens of big events across Hollywood to celebrate the build up to the 90th Academy Awards. Champagne is flowing, hors d' oeuvres are sizzling, and great ballrooms are filling with lights, music, flowers, and fame. 

Unfortunately, there's a downside to all this opulence: Big events are not easy on the environment. Throwing a party of the caliber of those surrounding the Oscars is resource-intensive. Between transportation, lighting, sound, food, water, and more, the carbon footprint is high, and waste is nearly inevitable. Without proper planning, big events can send thousands of pounds of food, paper, plastic, and flowers to the landfill, all for a party that lasts a few hours. And that didn't sit well with Jennifer Grove. 

Grove was once the owner of a high-end boutique wedding and event design company that dealt with a huge amount of flower arrangements. Over time, however, Grove grew frustrated with what the fate of the flowers: after time, talent and resources were spent designing dazzling floral centerpieces, the flowers were tossed in the dumpster at the end of the day and sent to the landfill.