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Source: getty

Absolut Employees Strip Down In Cheeky 'Transparency' Campaign

By Desirée Kaplan

Absolut Vodka's latest campaign, which focuses on product transparency, shows a cheeky side of the brand—both literally and figuratively. While the Swedish company is known for their unique marketing style, this campaign highlights its sustainability efforts by featuring 28 naked employees at work with a playful tagline: “the vodka with nothing to hide.” 

The short film is a spoof on traditional employee orientation videos and strategically blurs out body parts to keep it PG. Apart from the informative narrator who talks about the company’s eco-friendly policies, the nudity is, of course, a metaphor for the company’s transparent production process. Apart from Absolut employees, the video also features farmers which the company works with.