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Source: Lonely Whale

Dell And Lonely Whale Launch Collaboration To Keep Plastic Out Of The Ocean

By Aimee Lutkin

Many companies have begun to use recycled plastic and other materials in their production line. Those products are created through a very specific assembly line with a supported infrastructure. But how to account for the enormous amount of plastic waste that ends up floating in the ocean?

Fast Company reports that larger corporations are helping to establish a pipeline from the ocean's plastic waste issue to their products. Dell, which has been using recycled plastic since 2008, committed in April to making the plastic trays holding new Dell laptops in their boxes from 25% ocean plastic and 75% other recycled plastics. This may sound like a small fraction of the problem, but they have already rescued 16,000 pounds of plastic that would otherwise be in the world's water at this point.

The decision to support an initiative like this also has larger implications. Dell has been collaborating with Lonely Whale, the ocean advocacy foundation created by actor Adrian Grenier. The foundation specifically works on reducing plastic waste in the ocean, which adds up to about 8 million tons a year.