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Source: Instagram

Unilever's New Beauty Line Is Good For Your Face And The Planet

By Aimee Lutkin

Eco-conscious beauty products have become a mainstay in the market. Companies have realized this is no passing fad, and there's a huge market for people who want affordable products with as minimal as possible an impact on the environment. On Monday, Unilever launched their planet friendly eco-brand, Love Beauty and Planet, reports Fashionista.

Molly Landman, Global Marketing Director of the exciting new brand, says the product is both affordable and carefully considered. What it means for a beauty product to be "organic" or "local" is hotly contested. The word "organic" for beauty products is especially difficult to regulate. Instead, the company is focusing on making Love Beauty and Planet sustainable.

"Today's consumer is extremely discerning in what she expects from a beauty brand; not only in terms of efficacy, but in terms of sustainability, eco-friendliness and a certain 'naturalness,'" explained Landman. "We really felt like there was an opportunity to speak to that consumer who was raising her hand, to not only give love to her beauty but also give love back to the planet."

And there's also a wide range of products to cover people's needs, from conditioner to body scrub.

💗 murumuru butter and rose creamy body scrub for renewed skin radiance #lovebeautyandplanet

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