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Theory Is Using Ethical Wool To Make 100% Sustainable Suits

By Aimee Lutkin

Suit company Theory has just launched Good Wool, a fabric made from Australian merino wool and then woven in an Italian mill that has been standing for a century, but which employs modern energy-saving technology. According to Fast Company, Theory’s head of product development, Wendy Waugh, was tasked with researching farmers, mills and sewing factories all over the world. Every aspect of their suits made with Good Wool also incorporate biodegradable lining and use recycled buttons in an effort to make them as sustainable as possible. The clothes amount to the same as other Theory products. For example, pants average at $275, blazers at $395, and dresses at $325.

Andrew Rosen, founder and CEO of Theory, told FC that he wanted to use the company's 20th anniversary as an occasion to pick a new direction, rather than dwelling in the past. “I didn’t want to celebrate our 20 years,” Rosen said. “I wanted to start over and think about our next 20 years. If we don’t worry about the fate of our universe, I won’t have people to clothe."