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H&M Just Pledged To Go All-Green By 2040

By Marissa Higgins

If you're a fan of fun, affordable fashion, you're definitely familiar with H&M. Sadly, we all know that fashion isn't always the most sustainable-friendly industry, leaving buyers in a tough position when it comes to making purchases. Luckily, H&M is doing their part in easing your conscious when it comes to your next shopping spree. How so? They've pledged to go 100 percent sustainable by 2040.

This is no joke: The company vows to use only recycled resources and renewable sources. Given that H&M is a retail giant, this will likely have a huge impact on the market. And given that H&M often appeals to a younger crowd, it's also a great way to get young shoppers interested in what makes fashion eco-friendly to begin with.

So, how are they planning to make this shift? As Isabelle Khoo explains at The Huffington Post, the company has a number of options on the table. Grape leather is a key pathway, which utilizes the waste materials from winemaking to create fake leather. Solar textiles are another popular choice, which create nylon by using water, solar energy, and plant waste.