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Source: Västtrafik

Sweden Is Pumped For This Eco-Friendly Transportation Innovation

By Marissa Higgins

People are buzzing about Sweden's recent transportation innovation. Released via an ad from the public transit agency Västtrafik, the clever message encourages more commuters to take the bus or train to get to work. That's right: Their big innovation is actually a return to what's familiar: The good old fashioned bus. But the agency is trying their best to make public transportation a tempting option; they're offering riders two weeks of free rides in an effort to tempt people to hang up their car keys. 

Per their press release, Västtrafik hopes to gain over 5,000 new transit riders from this experiment alone. More than that, they're pretty certain these riders will stick to the buses, once they get used to their new commute.

What ignited this experiment? Like a lot of places, Sweden is known for its congested roads, especially during rush hour. Not only can traffic be exhausting and frustrating for us, but emissions from driving can have really harmful affects on the environment. As an entire country, Sweden aspires to be "climate neutral" by 2050. Getting people out of cars and onto the buses is just one part of the plan, but they're hopeful it'll catch on in a major way.