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Source: Colorhouse

This Company Is Giving The Paint Industry A Green Makeover


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While slapping a new coat of colorful paint on a wall can help make a room feel fresh, in reality, that bit of redecorating is making the planet not so crisp and clean. Paint is composed of a number of toxic chemicals that can cause serious environmental and health risks during their production, application, use, and ultimate disposal, causing the Environmental Protection Agency to put paint on its top-five list of environmental hazards. The emissions caused by house paint have been shown to exceed the combined emissions from a variety of industrial operations, depleting the ozone and adding to climate change.

For years, there have been little to no alternatives to these conventional paints that are damaging the environment. But one women-led company is taking on the likes of traditional paint companies to make an eco-friendly alternative to the toxic house paints of yesterday.