A Whole Foods in Boulder, Colorado, was graced this week with the launch of Beyond Meat's first sausage product, called Beyond Sausage. Fortune reports that the company is testing to see how the vegan faux-meat does before rolling out the next step in January.
According to Grub Street, that step will likely be wild success. The company launched their meatless burger patties in Boulder as well, in May of 2016. They sold out within an hour. There are now patties available in over 5,000 locations across the U.S.
GET IN MY BELLY!! @beyondmeat sausage is here and it is so, so good! When everyone I talked to was blown away by how real-beef-tasting the beyond burger is, I was pleasantly surprised, but not dumbfounded. But boy, this bratwurst. I'm so blown away. I can't wait to stock my fridge with these because they are undeniably delicious. Three flavors too! I thought they only had bratwurst (which I was not sad about), but they also have spicy Italian (make more spicy please) and sweet Italian. All three are amazing! I probably ate most of the samples... I was also so happy to see all the, probably not vegan/vegetarian, people show up and try it! Gah. I just want more. Way to go. When will it be on the shelves?! #bratwurst #veganbratwurst #realfood #porksausage #veganporksausage #beyondcruelty #beyondmeat #iwantmore #beyondsausage
The sausages have been in development for about a year, but CEO Ethan Brown told Fortune that it shows the development of Beyond Meat over the past decade.
“This is part of the continuum for us,” said Brown. “It’s really been a mantra for us that we want to relentlessly and rapidly innovate.”
So, what was the most challenging part of creating a meatless sausage? The texture. Since meat sausages are composed of most parts of the animal, it has a lot of varying consistency. To achieve that mouth feel, Beyond Meat used a mixture of peas, fava beans, and rice.
Here are the facts about @beyondmeat’s newest addition, the Beyond Sausage Links: 1. They come in 3 flavors: Original Brat, Hot Italian and Sweet Italian 2. They are 100% plant-based, consisting of peas, fava beans and rice to mimic texture of meat sausage (and damn are they AMAZING) 3. They debuted here in Boulder, CO @wholefoodsco at the world’s ONLY Beyond Burger Bar. The links will roll into other stores and markets early in 2018 @beyondmeat will always hold a special place in the Colorado Vegan Community, we absolute adore you all 💚🌱
They also wanted to recreate the way a sausage casing generally cooks. Made from animal intestines, meat casings are semi-permeable, so they allow fat out over heat, but contain the meat, which produces the unique cooked sausage flavor. Developers created a casing made form alginate, which is algae-based. It doesn't naturally curve over heat as meat-casing does, but they're selling the sausages in molded trays. Both your mouth and your eyes will be fooled.
Killer time @wholefoodsco for the launch of @beyondmeat #beyondsausage #thethreeveganamigos #bratoriginal #sauerkraut #hotitalian #onionsandpeppers #sweetitalian #chipolte all #plantbased and and delicious. Thanks to the awesome #beyondmeat team for having me 🌱🙌🌱 #doublingdown #plants #pretzelbun #beyondburger @honesttea
And they're much better for you than regular meat sausages. The contain no cholesterol and have 43 percent less total fat, 38 percent less saturated fat, and 26 percent less sodium than a sausage of the same size made from animal products. You can also get them in three flavors: bratwurst, sweet Italian, and hot Italian. Kind of makes you want to break out the grill in the dead of winter, right?
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