It’s a bold move to call your company Green Toys. You’re not only inviting skeptics to pore over your environmental credentials — you’re also positioning yourself as a leader in the space, a trailblazer for other enterprising toymakers to admire. But Green Toys has been living up to its name for the past decade through its unique manufacturing process, which relies completely on post-consumer plastic.
Green Toys launched in California back in 2007. Founders Laurie Hyman and Robert von Goeben wanted to create a line of environmentally mindful toys — safe ones with a low carbon footprint that would still delight kids. That naturally led to an important question: what materials should they use to create the toys?
They decided on recycled plastic. Most of it comes from milk jugs, but the company also uses yogurt cups and other plastic sources. After collecting the scraps, Green Toys cleans and shreds the plastic into small flakes, which are reprocessed and mixed with mineral-based coloring. The resulting material forms everything from tugboats to tea sets, which are packaged in 100 percent recycled cardboard boxes with soy ink. If the toy needs extra packaging to keep it in place, Green Toys binds it with recycled plastic water bottles.