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Source: Nike/Facebook

Nike Wants Your Ideas For The Green Products Of Tomorrow

By Desirée Kaplan

Every year, millions of footwear items end up in landfills. Most shoes are not biodegradable, and they’re leaving behind a giant carbon footprint. Nike, an international leader in sportswear, is working on finding a better approach. The fashion behemoth is calling innovators and tinkerers alike to help them create better gear using less waste.

The contestant can either develop a new tech innovation proposal to help improve current footwear recycling, or they can design new products with materials from Nike’s Grind program. The overall goal of this public call to action is to create a circular future where every single piece of waste is put towards sustainable and reusable products.