Your browser may block some cookies by default. By clicking, you agree to allow our advertising partners to place their cookies and serve you more relevant ads. Visit our privacy policy page to view our privacy policy or opt-out.
1978883_1597258807202367_2572019290030189429_n-1491518201095.jpg

Meet Proud Pour: The Wine Company On A Mission To Restore Oysters To Local Waters

By Joseph Maclellan

Inspired by Shellshocked, a documentary that examines how overfishing and pollution have diminished the critical role that wild oysters play in cleaning water and supporting marine life ecosystems, longtime foodie Berlin Kelly launched Proud Pour.

Proud Pour makes “your happy hours even more celebratory,” because when you purchase a bottle of their North Coast Sauvignon Blanc, “The Oyster,” 100 oysters are restored to local waters. To accomplish this work, Kelly and her team have partnered up with non-profits across New York, New Jersey, Massachusetts, Maine, New Hampshire, Maryland, Virginia, D.C., and North Carolina.

We cannot underestimate the significance of oyster reefs, which have been declared "the most severely impacted marine habitat on Earth." According to Proud Pour: