With this campaign, Alexa customers could donate a tree just by using their voice. “Amazon customers can now use their voice to plant trees around the world,” the world’s leading e-commerce company announced on April 11, 2022. Customers who chose to participate in the campaign could keep track of how many trees they had helped plant by tracking their Amazon Pay Account. Each $1 donation made by an Alexa customer was processed from their Amazon Pay Account.
The campaign was initiated in celebration of 2022’s Earth Month. While customers only needed to speak an instruction to Lady Alexa, a lot more went on behind the scenes. To carry out the entire operative cycle of growing a tree ordered by a customer, Amazon collaborated with One Tree Planted, an environmental charity that supports reforestation around the world.
This project targeted Pennsylvania’s Centre County, where approximately 34 acres of surface land were devastated through mining activities. Since the land was too barren, it was unable to naturally regenerate on its own. This is where One Tree Planted jumped in to restore what was once one of the richest temperate forests in the world.
The 2018 forest fires in Northern California’s Colusa County ravaged the Mendocino National Forest to rubble and ashes. Wildlife disappeared, and forests crumpled down into mounds of dead matter. Buttressed by Amazon’s funding, the charity initiated a restoration program to restore the lush forest and re-invite wild animals. With these funds, hard-working foresters dedicated time to promote improved vegetation planning and resource management, helping reduce the after-effects of the catastrophic wildfires.
In 2020, One Tree Planted tilted its lens of focus on India, intending to support smallholder farmers in marginalized communities across the states of Haryana, Uttar Pradesh, Uttarakhand, Rajasthan, Maharashtra, Odisha, and West Bengal. The charity partnered with an organization named Sustainable Green Initiative to plant a combo of fruit and mangrove trees. The objective was that these trees would benefit local homesteads and farmlands, offer protection against rising stormwater, and sustain the health of fisheries while contributing nutritious food to the families and livelihoods of the farmers.
Stretching from Northern California to British Columbia, a patch of the Pacific Ocean was suffering from fish deaths. Especially the endangered Southern Resident Orcas, who had swum and glided in these waters for millennia, were disappearing all of a sudden. With the “Grow a tree” campaign, the charity helped restore the Pacific Northwest, thereby creating a favorable habitat for salmon, the primary food source of the endangered whales. The trees were planted along the embankments and shores of rivers, streams, and tributaries of the Pacific.
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