In the United States, there are about 300,000 billboards which produce thousands of pounds of vinyl waste every year. While this sturdy material is ideal for holding up through intense outdoor conditions, like the blistering sun in the summer and blizzards in the winter, it doesn’t break down easily once it’s taken down and tossed into landfills.
One Los Angeles based company called Rareform has decided to divert the unnecessary waste and extend the life of discarded billboards by turning used vinyl into bags. Before starting the company about five years ago, brothers Alec and Aric Avedissian had first gotten the idea to turn used billboard vinyl into new products when they were traveling in South America and saw people using the durable material for roofing. They realized these items had more useful qualities than just a medium for advertising.