Nicholas Reichenbach first had the idea of producing a more sustainable water bottle while attending Burning Man. The annual event draws over 50,000 people to the Nevada desert and focuses on ten principles: radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, participation, immediacy, and leaving no trace. The experience was eye-opening for Reichenbach in more ways than one and the final principle stuck with him. When he saw the staggering number of plastic bottles that were consumed during the event, he had an aha moment and realized something had to change.
Reichenbach looked to his own resources and found the solution in his family’s natural spring in Ontario, Canada. He decided to make a more responsible water bottle and Flow Water was born.
Naturally, the first step was the container itself. A better water bottle design was made to create minimal impact on the environment while helping people everywhere stay hydrated. Flow Water teamed up with Tetra Pak, a sustainable packaging company, to create a completely recyclable package made of 70 percent renewable material. Paperboard, which makes up most of the package, is made with a low carbon footprint.
Using renewable resources is often considered a good environmentally friendly practice because those natural resources used can be replaced at the rate at which they are used. For example, the bottle’s cap is derived from sugarcane to make a non-GMO plastic. Plant-based plastics don’t require fossil fuels and as such, were a natural fit.